Rede RodOil lança novo padrão de loja de conveniência em Farroupilha

A rede Rodoil, umas das maiores distribuidoras de combustíveis da região sul do Brasil, inaugurou em Farroupilha, a sua primeira loja de conveniência no novo padrão, na última sexta-feira, dia 6. A Trishop foi desenvolvida de forma a se adequar a diferentes tamanhos e formatos de lojas de conveniência, com um padrão de equipamentos modular, flexível e acessível para qualquer posto revendedor. Com 54 metros quadrados de área total, o espaço localizado no Posto Cammino, que fica na Rua Coronel Pena de Moraes, número 1002 – antigo posto Egon Georg -,  já está aberto, e é o primeiro de uma série de cinco novas lojas que devem inaugurar ainda neste ano.

De acordo com o diretor-presidente da Rodoil, Roberto Tonietto, os serviços do espaço vão muito além da venda de combustíveis. “Além da venda de combustíveis, o enfoque na conveniência potencializa novos negócios. Com a Trishop vamos oferecer o que há de melhor neste mercado num layout moderno e contemporâneo sempre com foco na rentabilidade do posto e no bem-estar do cliente final”, afirma. Ainda de acordo com o executivo, o novo modelo não tem custo de adesão, como taxa de franquia, por exemplo, e qualquer posto pode ter a sua Trishop a partir de um investimento inicial de R$ 100 mil. Para uma loja que tenha potencial de faturamento de R$ 60 mil/mês, o retorno médio é em 15 meses.

O objetivo do novo conceito é oferecer ao cliente e à sua família praticidade, qualidade e uma oferta de serviços para todos os momentos do dia. No que se refere ao revendedor, ele contará com sugestão de mix de produtos otimizado para seu espaço e aumento de fluxo de pessoas na loja.  Entre os diferenciais deste novo modelo, destacam–se os mobiliários desenvolvidos especialmente para a conveniência, expositores mais modernos, iluminação especial, gerando valor ao negócio e economia significativa ao revendedor. O cardápio passou por uma total reformulação e melhorias importantes na oferta de “food service”.  Além disso, junto com a loja é entregue um programa de gestão por categorias, com sugestão de exposição de produtos, que facilitam a experiência de compra do consumidor e também a manutenção/organização da loja por parte dos revendedores. O novo modelo Trishop ainda possui como opcional uma área externa para convivência.

Saiba mais

A Rodoil Distribuidora de Combustíveis S.A. atua no Rio Grande do Sul, Santa Catarina e Paraná. Fundada em 2006, em Caxias do Sul (RS), conta com cerca de 300 postos bandeira e 1 mil postos bandeira branca atendidos. Além da distribuição de combustíveis (gasolina comum e aditivada, etanol, diesel comum e aditivado), a empresa oferece uma linha completa de lubrificantes, em parceria com a Mobil, e know how em lojas de conveniência com novo modelo padrão, a Trishop. Para atender de forma ágil e dinâmica toda a gama de postos, a Rodoil dispõe de uma frota de mais de 150 caminhões, entre próprios e terceirizados, mais de 160 colaboradores e conta com 10 bases operacionais capazes de atender todos os municípios do sul do país.  O telefone de contato é (54) 3035-4046.

 

Fotos e informações: Mayra Simon Rios

 

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